It's a very good try. Difficult category in which to create distinction. Client mandated ingredient story, law commands "drink responsibly" disclaimer, so creative gets leftover 15 seconds to create "who gives a fuck" interest. Grade B+ @freshpie
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· 3 months ago
Why would I want to be "too cool" to visit the Eiffel Tower while I'm in Paris? When I first saw the commercial, I actually thought they were just too drunk to make it to the Eiffel Tower, the Mona Lisa, etc... I thought it was a dumb commercial.
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