DISQUS

Adrants: Play-Doh Caters to Mommy's Little Sociopath

  • Bryan Sharp · 3 months ago
    I wrote a bit more about this on www.mediabane.com

    I'd love to know how they settled on the items for the ads. I can see a bunch of people sitting around a conference table throwing out ideas.

    "A ball gag? Really, Jake? You're fired."
  • tedlsimon · 3 months ago
    Ironic that this campaign comes from Singapore where you get caned if you are caught spitting gum.

    Unless parents in Singapore are on a totally different planet from the U.S. this is so out of character for the PlayDoh brand all I can say is: what were they thinking (or smoking, or drinking, or popping...)? Check that...more likely that they weren't thinking.

    Here's the scene I'd like to see -- how 'bout the folks who came up with this campaign are lost in the woods, come upon this castle, and are then tortured mercilessly, one-by-one with the very PlayDoh devices that they created for these ads. Now THAT would be an exercise in creativity!
  • SRP · 3 months ago
    Singapore? Play Doh? Print ads.
    Have we learned nothing from WWF debacle.
    It's a scam.
  • Bryan Sharp · 3 months ago
    My first thought was scam but here's a link to the magazine running the ads.
    http://www.navigator.sg/

    Maybe the scam is more elaborate?
  • Toby O. Notoby · 3 months ago
    It's scam. Singapore is full of free magazines that are given away in bars, clubs, etc. Right before award season these magazines are full of ads for kid's toys, extermination services and the like. The agency pays for the media.

    Go read the magazine on-line. Doesn't it seems suspicious that one of the only thing advertised in a magazine devoted to club and restaurant reviews is four consecutive full-page ads for Play-Doh?

    The really tricky thing is these ads might not have even been signed off by the client but instead are being run for a Mom & Pop store that happens to sell the product. It's what they do when they can't get the real client to sign off.
  • Dabitch · 2 months ago
    The have been exposed as fake/scam ads. Play-Doh ain't pleased.
    http://adland.tv/content/hasbro-says-singapore-...
  • Cerita Dewasa · 2 months ago
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  • cewek telanjang · 1 month ago
    The really tricky thing is these ads might not have even been signed off by the client but instead are being run for a Mom & Pop store that happens to sell the product. It's what they do when they can't get the real client to sign off.
  • tobyonotoby · 1 month ago
    Um, that's word for word what I wrote above a month ago. Your point?
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