http://adrants.disqus.com/Marketing and Advertising News with AttitudeenFri, 03 Jul 2009 10:37:05 -0000http://www.adrants.com/2009/07/drinkspiration-iphone-app-gets.php#comment-12073177<p>This should rate among the best of branded iPhone Apps along with the apps from Kraft (iFood), Audi British Airways and Oakley.</p>lbhatFri, 03 Jul 2009 10:37:05 -0000http://www.adrants.com/2009/07/drinkspiration-iphone-app-gets.php#comment-12038837<p>I'm a big fan of branded apps when they provide value, and this one definitely does that. For some brands, the branded app is probably a bit much, and they'd be better served by just partnering with a leading app to become a 'sponsor', but in this case, it's a definite fit, and I'm sure they'll get tons of repeat (and more importantly positive) brand exposure from users.</p><p>Similar to this app, I'm also a fan of what Oakley did with their iPhone app: <a href="http://thefutureofads.com/surf-report-puts-oakley-in-surfers-hands" rel="nofollow noopener" target="_blank" title="http://thefutureofads.com/surf-report-puts-oakley-in-surfers-hands">http://thefutureofads.com/s...</a></p>CoryOBrienThu, 02 Jul 2009 13:10:46 -0000