Adrants: 'Drinkspiration' iPhone App Gets Absolut's Fetch Back
CoryOBrien
· 4 months ago
I'm a big fan of branded apps when they provide value, and this one definitely does that. For some brands, the branded app is probably a bit much, and they'd be better served by just partnering with a leading app to become a 'sponsor', but in this case, it's a definite fit, and I'm sure they'll get tons of repeat (and more importantly positive) brand exposure from users.
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Similar to this app, I'm also a fan of what Oakley did with their iPhone app: http://thefutureofads.com/surf-report-puts-oakl...