I'm a client and I firmly believe that if an agency doesn't bring the beerz, then they're pretty much useless. And chief-booze-buyer should be the Account Director, as I describe here: http://iamtheclient.blogspot.com/2009/11/agency...
siouxfallshonda
· 3 months ago
I think Robert Pattinson would like to show up considering he's drunk all the time.
What's great about this approach is the insight behind concept. Whether your spirits brand is inexpensive or top shelf, prominently displayed or in the background, there isn’t much differentiation these days in spirits advertising.
This approach calls that out and asks marketers to rethink their positioning. In this economy, the "sea of sameness" routine won't cut it. Brands must connect with spirits drinkers in ways and places that will increase consumer engagement and loyalty.
I agree with this campaign and the necessity to position a brand as "different" than all the others. Customers know what they want and for them to be able to choose and design their own product is key. Consumers will become more loyal to the brand if they are the creators and designers. I really liked the idea that this product can fit to a variety of customers. The customer can choose expensive, inexpensive, top shelf or behind the scenes type of product for their specific lifestyle.
The agencies trying the products with the prospects can be beneficial and lighten the mood. Mixing drinks and discussing brand positioning can be effective if done in the right way. Advertising agencies back in the 60's mixed alcohol with business on a regular basis, maybe it can work again.
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This approach calls that out and asks marketers to rethink their positioning. In this economy, the "sea of sameness" routine won't cut it. Brands must connect with spirits drinkers in ways and places that will increase consumer engagement and loyalty.
http://www.northlich.com/pretty-girls-party-sce...
The agencies trying the products with the prospects can be beneficial and lighten the mood. Mixing drinks and discussing brand positioning can be effective if done in the right way. Advertising agencies back in the 60's mixed alcohol with business on a regular basis, maybe it can work again.